A magnet that does more than stick to the fridge. It starts working for your brand
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Metal or hard resin keychain? What’s the difference and which one should you choose for your project?
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A keychain is one of the most popular promotional products. A compact format, easy distribution, and the ability to showcase a logo. But that’s exactly what makes it a challenge.
When many brands use similar products, the key is to make the design stand out and ensure it reflects the character of the company.
For the Funky Fluid project, we didn’t want to create just another keychain with a logo. We focused on a product that combines brand identity, attention to detail, and an additional function.
Have an idea for a custom branded gadget? We’ll prepare a free 3D design and show you what the finished product could look like.
A second function that transforms the entire product
For Funky Fluid, we created a 3D hard resin keychain that also works as a bottle opener. The additional function was one of the most important elements of this project.
The keychain is no longer just an accessory attached to a set of keys. It becomes a practical item that fits naturally into the world of a craft brewery brand.
A detail like this makes the product come to life.
A gadget tailored to the brand’s character
When creating promotional products, we don’t start with the logo itself. We start by looking at the brand – its style, communication, and character.
Funky Fluid is a brand associated with creativity, bold graphics, and a distinctive approach to craft beer.
That’s why for this project we focused on:
- vibrant colors,
- a 3D form,
- clearly defined details,
- branding elements visible throughout the entire design.
Each of these elements was meant to make the product feel consistent with the brand, rather than look like just another random gadget.
Hard resin allowed us to achieve a sense of depth, vivid colors, and dimensional elements that are noticeable from the very first interaction with the product.
It’s these kinds of details that give a familiar format a completely new character.
Attention! A keychain can have different functions
A bottle opener is just one example of how the form of a keychain can be used in a creative way.
When designing promotional gadgets, we increasingly combine brand identity with additional functionality. This way, the product is not just a company identifier but can also serve a specific purpose.
A keychain can be equipped with, among others:
- NFC tag or QR code – for quick access to a website, app, materials, or brand information,
- rotating element – a moving detail that adds interaction and makes the product stand out,
- bit holder – a functional solution for specific industries,
locker key function – a practical gadget for companies, sports facilities, or workplace spaces, - shopping cart token – a small addition that you can always have with you.
There are many more possibilities – it all depends on what the product is meant to do and what role it should play for the recipient.
Not sure what function your gadget could have? We’ll design a solution tailored to your brand. Contact us: https://decard.pl/en/contact/
As a manufacturer, we create such products from scratch – from the idea and design, through material selection, to the finished product tailored to the brand.
Because the best promotional gadgets have more than one function
A promotional keychain doesn’t have to end with just a logo and an attractive appearance. A well-designed gadget can strengthen brand recognition while also offering real practical value.
If you’re looking for a gadget that is more than just another keychain with a logo, we’ll design it from scratch – so it looks like a natural part of your brand and has a function that recipients will actually use.
When creating this material, we used AI to animate the background and enhance the visual layer. The product shown in the material was created by DECARD. The creative concept, design, and presentation of the product are original work by our team.
