Trends and inspirations

The keychain is just a few centimeters in size. Yet it can fit more than a dozen small details - wheels, spokes, the engine, the motorcycle’s distinctive lines, helmet, colors and logo. It’s on a small format like this that you can really see what UV printing can do. For the Stal Gorzów project, our goal was not only to reproduce the graphic, but to preserve its most important details and make full use of the entire keychain surface.

On September 16 and 17, we were at EXPO XXI in Warsaw for the Marketing Festival. Two days of trade shows, meetings and conversations with people from the marketing, advertising and event industries. On the second day, we also attended the second edition of the PIAP Connect & Knowledge conference.We came back from Warsaw not only with new contacts and ideas for future projects.

Can you create a promotional gadget that looks like a real piece of fruit? You can. And you don’t have to settle for simply printing a raspberry on a flat surface.This time, we made 3D raspberries - with their characteristic texture, raised details and vibrant colours that make you want to pick them up and take a closer look.

For 50 years, Suflidowo has been a family-owned company specializing in the production of chicken eggs. Today, its story is told not only through its products, but also through the Egg Family characters - figures featured in the company’s communication. So when Suflidowo was looking for a promotional product for children and families, there was no need to wonder what to put on it. The characters were already part of the company’s world.

What is hard resin? Is it a material that is lightweight like plastic, or is it more similar to rubber? And how does it differ from metal? These are some of the most common questions that come up when choosing hard resin keychains – especially among customers encountering this material for the first time. There’s a good reason for that. Hard resin does not behave like traditional plastic, it is not flexible like rubber, and it does not have the properties of metal. It is a material with its own distinct characteristics – both visually and in terms of use.

A keychain is one of the most popular promotional products. A compact format, easy distribution, and the ability to showcase a logo. But that’s exactly what makes it a challenge. When many brands use similar products, the key is to make the design stand out and ensure it reflects the character of the company. For the Funky Fluid project, we didn’t want to create just another keychain with a logo. We focused on a product that combines brand identity, attention to detail, and an additional function.

When creating hard resin magnets, we are often asked: can you do something more than a classic magnet with a logo or graphic? Can a magnet have its own, custom shape? Can it recreate a specific object, building, or place that is meaningful to a particular brand? Yes – and these projects best demonstrate the possibilities of hard resin and our technology.

Why isn't a single club merchandise item enough to appeal to every fan? Because different supporters have different expectations. Children are drawn to movement, vibrant colors, and products featuring a familiar character or mascot. Adults value practicality. Collectors pay attention to craftsmanship and detail.

Summer is the season when events, outdoor campaigns, and marketing activations reach their peak. And that’s exactly when the same question arises—on the side of agencies, companies, and event organizers: how do you create a gadget that won’t end up in a drawer the day after the event? The answer less and less often is „a big budget.” More often: a good idea + personalization + a functional brand carrier.

At first glance, it’s just a miniature jersey attached to a set of keys. In reality, however, we’re not talking about a single product but an entire family of solutions: from classic resin keychains, to versions with custom backing cards or hang tags, all the way to models featuring NFC technology or a built-in 2-in-1 metal bottle opener. And that’s where their real value begins. A sports jersey keychain can serve as an event souvenir, a fan merchandise item, a marketing campaign tool, a digital engagement solution, or a gift for sponsors and partners.