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For 50 years, Suflidowo has been a family-owned company specializing in the production of chicken eggs. Today, its story is told not only through its products, but also through the Egg Family characters - figures featured in the company’s communication. So when Suflidowo was looking for a promotional product for children and families, there was no need to wonder what to put on it. The characters were already part of the company’s world. The only challenge was finding a way to put them into the hands of their audience.
Suflidowo takes part in various events and supports initiatives that it sponsors. These are opportunities for the company to meet children and entire families. It therefore needed a promotional product that would not be tied to one specific occasion, but could be used at future events and meetings with its audience.
What they needed was a manufacturer who could preserve the character of their brand in a small keychain.
„We wanted to order directly from the manufacturer”
For the client, not only the form of the product mattered, but also the smooth handling of the entire order.
„We wanted to order a product directly from the manufacturer, and that’s how we found your website”
- the client recalls.
The first step was therefore to prepare a quote, but the decision to choose a manufacturer involved more than just the offer. We also showed the client which material we could use to make the keychains and what their final finish could look like. We also included product samples so the client could see the quality of the workmanship firsthand.
The decision to work together was made. We could move on to production and start working on the keychains. First, however, we had to choose the right material.
PVC or something else?
Suflidowo was looking for an alternative to PVC keychains. For these particular designs, we needed a material that would preserve their colors, distinctive shapes and details. That’s why we chose hard resin.
Hard resin becomes rigid and durable once cured. It is neither typical plastic nor rubber, while still offering great flexibility when it comes to reproducing a design. It allows for intense colors, clearly defined raised elements and micro-details, which were particularly important for the Egg Family characters.
The material had been chosen. Now the finished designs had to be adapted to the small format of the keychains.
The Egg Family takes on a new form
The finished designs still needed a few adjustments to work well in production. Some of the lettering had to be enlarged so that it would remain legible after production and look good on the finished keychains.
The most interesting idea came up when designing the back of the keychains. We suggested adding an egg cross-section made from hard resin. Suflidowo immediately liked the idea, and that is how the back of the keychains came to life.
It was also important to make sure that the six different characters didn’t turn into six nearly identical keychains. That’s why the back of each model was made in a different hard resin color. This kept the keychains visually cohesive while giving each one its own character.
„We were immediately drawn to the colorful back with the little eggs.”
When the finished keychains arrived at Suflidowo, the client’s attention was drawn primarily to their colors, finish and the detail on the back. The back of each keychain features a recessed pattern showing a cross-section of an egg, with the outline of the shell and the yolk visible inside.
„The keychains are very neat, have beautiful colors and a very nice finish. We were immediately drawn to the colorful back with the little eggs.”
This detail, which was developed from the original idea, became one of the elements the client particularly remembered from the finished product.
From design to a promotional product that can return at future events
In the end, six promotional products featuring the Egg Family characters were created. The keychains can appear at future events, reach children and families, and then stay with them for longer - attached to their keys, backpack or bag.
The project resulted in a promotional product that can travel with the company - from one event to the next, and eventually find its way into another family’s home.
„We’ll be happy to come back.”
After the project was completed, Suflidowo highlighted not only the appearance of the finished keychains, but also the overall cooperation - smooth communication, expert advice and support at every stage of the project.
Do you have your own characters?
Does your company also have a character, motif or distinctive element that could become a keychain and reach your audience?
Tell us about it. We’ll help you choose the right technology and material, then prepare a visualisation of the finished promotional product.
